Trend Report

Why Ready-to-Drink Premixes Are Taking Over

July 2, 20264 min read
Why Ready-to-Drink Premixes Are Taking Over

Ready-to-drink (RTD) premixes — pre-made cocktails in cans or bottles, typically built around vodka or gin — have become one of the fastest-growing segments of the Australian alcohol market over the last five years, driven by convenience, consistent quality, and lower average ABV than a home-poured spirit and mixer.

The category’s growth has been driven partly by quality improvements: early RTDs were often criticised for tasting artificial or overly sweet, but modern premixes increasingly use real spirits, genuine fruit juice, and more restrained sugar levels, closer to what a good bartender would actually make.

Convenience is the other major driver — a canned gin and tonic or vodka soda requires no mixing, no specialty ingredients, and delivers a consistent pour every time, which matters enormously for outdoor events, festivals, and casual social occasions where a full bar setup isn’t practical.

When choosing a premix, check the ABV and sugar content on the can just as carefully as you would a full-strength spirit — the category ranges widely, from light, low-sugar options to full-strength, higher-calorie choices that can catch casual drinkers off guard.

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24 Ice Frozen Cocktails 5pack Vodka Premix - Vodka Premix fine spirit
BEST SELLER
Australia•4.5% - 6.0%
Vodka Premix375ml (Case of 24)

24 Ice Frozen Cocktails 5pack Vodka Premix

24 Ice Frozen Cocktails 5pack Vodka Premix is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.

Vault Price
$50 AUD
Crypto: $44 AUD(12% Off)
24 Ice Gin Tonic - Vodka Premix fine spirit
Australia•4.5% - 6.0%
Vodka Premix375ml (Case of 24)

24 Ice Gin Tonic

24 Ice Gin Tonic is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.

Vault Price
$55 AUD
Crypto: $48 AUD(12% Off)
24 Ice Limoncello - Vodka Premix fine spirit
Australia•4.5% - 6.0%
Vodka Premix375ml (Case of 24)

24 Ice Limoncello

24 Ice Limoncello is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.

Vault Price
$35 AUD
Crypto: $31 AUD(12% Off)