Why Ready-to-Drink Premixes Are Taking Over

Ready-to-drink (RTD) premixes — pre-made cocktails in cans or bottles, typically built around vodka or gin — have become one of the fastest-growing segments of the Australian alcohol market over the last five years, driven by convenience, consistent quality, and lower average ABV than a home-poured spirit and mixer.
The category’s growth has been driven partly by quality improvements: early RTDs were often criticised for tasting artificial or overly sweet, but modern premixes increasingly use real spirits, genuine fruit juice, and more restrained sugar levels, closer to what a good bartender would actually make.
Convenience is the other major driver — a canned gin and tonic or vodka soda requires no mixing, no specialty ingredients, and delivers a consistent pour every time, which matters enormously for outdoor events, festivals, and casual social occasions where a full bar setup isn’t practical.
When choosing a premix, check the ABV and sugar content on the can just as carefully as you would a full-strength spirit — the category ranges widely, from light, low-sugar options to full-strength, higher-calorie choices that can catch casual drinkers off guard.
Shop Vodka Premix
View Collection24 Ice Frozen Cocktails 5pack Vodka Premix
24 Ice Frozen Cocktails 5pack Vodka Premix is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.
24 Ice Gin Tonic
24 Ice Gin Tonic is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.
24 Ice Limoncello
24 Ice Limoncello is one of Doctors of Whisky's hand-selected vodka premix allocations, sourced from Australia and stored in our Sydney climate-controlled vaults. A genuine choice for anyone searching to pre-mixed vodka, or wanting to explore vodka premix drinks. Every bottle from Vodka Premix is physically inspected and provenance-verified before dispatch, with insured Australian-wide delivery and a 100% authenticity guarantee.

